* start at the first non-whitespace character and end before the next
* whitespace character after that; or b) if the first non-whitespace character
* is a single quote followed by at least one other single quote some time later
* start at the first non-whitespace character and end before the next
* whitespace character after that; or b) if the first non-whitespace character
* is a single quote followed by at least one other single quote some time later