-mkdir /var/www/html/irclogs
-chown plom:plom /var/www/html/irclogs
-mkdir /var/www/irclogs_pw
-chown plom:plom /var/www/irclogs_pw
+irclogs_dir=/var/www/html/irclogs
+irclogs_pw_dir=/var/www/irclogs_pw
+mkdir -p "${irclogs_dir}"
+chown -R plom:plom "${irclogs_dir}"
+mkdir -p "${irclogs_pw_dir}"
+chown -R plom:plom "${irclogs_pw_dir}"